Internal Linking Strategies for Topical Authority

Internal linking is one of the easiest ways to show both users and search engines what your site thinks is important. It also helps AI systems map related topics together.

Link from broad to specific

Use service hubs, resource pages, and supporting articles to push authority toward your most valuable commercial pages.

Use descriptive anchors

Anchor text should describe the destination clearly. Avoid vague links like 'click here' and use phrases that tell the reader what the page covers.

Reduce orphan pages

Every important page should receive internal links from at least one other page. Orphan content is harder to crawl, harder to rank, and easier to forget.

Written by

Alex Rivera