Social Media + Digital MarketingCase Study
Soul Garden Bistro
Instagram management and digital marketing for a pure-veg cafe in Chennai — with a focus on reach, footfall, and consistent brand storytelling.
Consistent
Presence
Organic
Reach
Improved
Footfall
Overview
Soul Garden is a Chennai-based cafe that is pure vegetarian and also serves vegan food. We manage their Instagram presence and digital marketing to grow local awareness, keep the brand consistent, and convert attention into visits and inquiries.
What we did
- Instagram content planning and calendar execution
- Creative direction to match the cafe’s vibe and audience
- Reach-focused organic growth strategy (reels, posts, stories)
- Conversion-oriented content (menus, offers, location cues, CTAs)
- Ongoing iteration based on performance and engagement
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